WE’RE WORKING
EVERYDAY TO
RESHAPE THE
FUTURE OF
AMERICAN
AGRICULTURE.
Lyn Crabtree | MC President

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Masters Choice is an independently owned and operated seed corn provider, headquartered in Southern Illinois. It is our firm belief that the key to feeding a growing global population is increasing the efficiency of farms across the world. To help accomplish this, we believe that corn crops should be bred and developed specifically for their end-use. Corn developed for export, and corn developed for livestock consumption, don’t require the same characteristics. We believe that a softer, more floury grain can increase efficiency on livestock operations by as much as 30 percent. Farm acres are steadily decreasing across the globe, while the population contin- ues to boom. We, at Masters Choice believe, these increases in efficiency can represent the future of agriculture.

About Our Journey

In 2005 my family made a radical life change, deciding to purchase and operate our first ever business venture together as a family. At the time my dad, Lyn, was in his fifties and had a job he loved and felt comfortable in, so starting over wasn’t necessarily at the front of his mind. The opportunity seemed so great though. Not just working together, with the people we loved the most, but doing it in a busi- ness that we believe in so deeply. 

Masters Choice, and specifically floury grain, had our attention long before we decided to take the leap of faith it required to purchase it. In the end we decided that buying Masters Choice represented an opportunity for our family to make our mark, and a long-lasting change to the global agriculture community. Furthermore, we felt like this was God’s plan for our lives, and there’s no more dangerous place to be in life than outside of His will. So we went for it.

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CONTENT FOR AG

Today we live in a digital society, where people spend over 4 hours a day (on average) looking at their smart phone. In an effort, consistent with our mission at Masters Choice, to meet people where they are at, we have pledged ourselves to create the highest quality digital content in agriculture. Our aim is to be informative and educational, anything we can do to bring value to the American farmer. We are posting new, origi- nal content to YouTube, Facebook, and Instagram every week. Check out our MC Daily series of vlogs to he left, or we would love it if you would visit our YouTube channel and subscribe for new episodes.

youtube

OUR BLOG

As we enter into the New Year, and as I’m out and about throughout the country, one of the biggest things I hear as a growing concern is about all the mergers taking place in agriculture right now. I believe there’s a growing apprehension among producers and suppliers that the landscape taking shape in the seed indus- try may not have their best interest at heart. The agriculture industry, not unlike many other industries, has started to experience the pains that come along with extensive mergers and acquisitions. Please don’t misunderstand me. I’m not “demonizing” these mergers and/or the companies in them. I simply want us look- ing at the opportunities and benefits of working with an independent company in the current ag market. I believe that, as an independent, there are many advan- tages we have in making an impact in the market. Of all the benefits, I believe the single most important is an independent’s ability to be customer-driven and more responsive to their needs. I recently visited a naval base and, as you can imagine, there were some huge ships there. These ships were impressive and, honestly, awesome to look at. Many of them could house 100’s, and even thousands, of sailors. Seeing those large ships made me feel very safe as a country. It can take most of these large ships up to 10 miles to turn, or “change direction”, and up to five miles to stop. Even if they’re heading toward something disastrous, their response time is going to take awhile to process.

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STAY IN TOUCH

WE PROMISE NOT TO SPAM YOU!

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